Traders look to new business models to drum up sales

 Encouraging enterprises to participate in the economic development pattern of dual circulation is a key task of the 128th China Import and Export Fair, also known as the Canton Fair.

During the first trade promotion event on the dual circulation of domestic and international trade held on Oct 16, exhibitors shared their achievements and experiences in transforming themselves from export-oriented enterprises to ones focusing more on the domestic market.  

Mesuca Sports Guangdong specializes in the research and development, sales and service of sports events, equipment, outdoors activities, tourism, and fitness products, with 42 years of experience in independent innovation, design and R&D. 

This year, the company has integrated its supply chain resources and switched its business model from exports to domestic sales to minimize the impact brought by the COVID-19 pandemic.  

Ye Weilun, general manager of Mescal Sports, said the company has 20 years of experience in operating intellectual property products. 

Since the beginning of this year, the company has sought cooperation with businesses in maternal and child products, sports, luggage and home furnishings as well as cross-border merchants with annual sales of more than 10 million yuan ($1.49 million) and foreign customers. 

As with many companies, Mesuca Sports has turned to livestreaming to generate sales, selling  3 million yuan in ball products in just three minutes earlier this year.  

Cai Guangxiong, general manager of Chaozhou Huifeng Ceramic Craft Manufacture, told reporters the company’s products feature a strong Chinese style. 

All designs on the products are produced on intelligent automated production lines.

“In order to expand the domestic market, we have designed many new products according to local conditions, and actively cooperated with some well-known domestic home furnishing exhibitions,” said Cai.

 “We have not only met many domestic customers, but also increased the company’s popularity in the domestic market,” he added.

The company has strengthened cooperation with well-known companies and increased its online sales through Taobao, Tmall, Alibaba, JD and other platforms.  

Cai said it is not easy to develop more diversified products suitable for domestic sales. 

“On the one hand, more financial support is needed. On the other hand, the sales methods and settlement methods are also different, and the finished products need to be stored in the warehouse.  

“Things were difficult at the beginning, and a better domestic sales situation in the future is worth trying for. “I believe the road for foreign trade companies’ focus on domestic sales will become easier and easier,” he added.