[Canton Fair Story] Canton Fair Helps Companies Achieve High Quality Development

Days ago, the 125th China Import and Export Fair (shortened as the “Canton Fair”) was opened in Guangzhou. At the site, “high quality” was frequently mentioned by exhibitors and buyers at home and abroad.

Zhejiang Xingxing Refrigeration Co., Ltd. (shortened as “Xingxing Refrigeration”) mainly produces freezers, refrigerators and commercial cold chain products. Li Fan, Deputy General Manager of its Overseas Operation Department believes that for manufacturing enterprises, in order to achieve high-quality development, it is necessary to increase investment in R&D, technological transformation and talent reserve, enhance product competitiveness, and conduct effective product positioning.

At the Canton Fair, Xingxing Refrigeration’s smart unmanned vending cabinet attracted many buyers. After scanning the QR code and fetching goods when the door opens, consumers can make payment via mobile phone. The amount of goods displayed on the shopping cart of mobile phone will change accordingly if you add or decrease goods. Behind the change of retail mode is the transformation of Xingxing Refrigeration from traditional manufacturing to “intelligent manufacturing”.

“High quality” has become a high-frequency phrase of the 125th Canton Fair. It is learned that this session of Canton Fair will closely follow the requirements of “improving the quality of foreign trade while ensuring stability, and promoting the diversification of export markets”, strive to attract important customers, world retailers and new buyers, enhance the quality of buyers, and achieve the diversification and globalization of higher quality buyers.

Auttaporn Boonnark, Chairman of Thailand Breguet Toys Co., Ltd., has purchased goods in the Canton Fair for 15 years. As said by him, Thailand Breguet Toys has found many high-quality suppliers in the Canton Fair. It imports more than 100 containers of goods per year from China.

For toy buyers at the Canton Fair, innovation and quality are key factors that attract consumers. “Every time we purchase goods, we will customize the demand based on customers’ needs and create new images, such as giraffe and dolphin,” said Boonnark, “Besides, we will purchase a series of novel and fun cultural creativity products according to market demand.”

According to Boonnark, at this session, his company mainly focused on toys for children aged 2-7, and purchased educational toys, balance training toys, etc. The company has cooperated with 26 companies such as Nestle and Danone, and will further develop the Chinese toy market.

Sources: WeChat account of Ministry of Commerce, Canton Fair Press Center, xinhuanet.com

Reporters: Li Qingzhao, Ouyang Yunnan