The Canton Fair launched a series of special films to commemorate the winners of the 2020 CF Award, an award to encourage the good design of products at the fair.It has been evaluating good products with both Chinese-style design and market value, granting the award every year since 2013. This year, in the wake of the pandemic, it has become necessary to help Chinese enterprises spread their images to the global market.Combined with the market demand and online marketing characteristics, the brand-new promotional films were presented with delicate picture quality and vivid details. As of Thursday, the number of the films browsed at home and abroad exceeded 52,000 visits and the number of interactions exceeded 2,200 pieces.The award-winning enterprises appreciated the quality of the films, which have fully demonstrated the product characteristics and design concept. The award-winning enterprises have continued to obtain new orders.Guangdong Arcair Appliance, an electric kitchen appliance manufacturer, said that buyers’ inquiries increased significantly after the films were launched. Half of the intended orders were for the award-winning products.Zhejiang Frap, a construction material import and export company, said the company’s award-winning products, especially the gold award winner product — a faucet named “wing” — received nearly 70 percent of the company’s inquiries and resulted in a high purchase intention.Due to the complex production process, the company’s production capacity has become an obstacle to signing new orders. Some other enterprises said the CF Award, especially the promotional films, have greatly increased the enterprises’ exposure and attracted the attention of overseas buyers’ attention, which is very beneficial in boosting cooperation. Guangdong Tayo Motorcycle Technology has been participating in the CF Award since 2018 and became a winner many times.The CF Award labels on enterprises and exhibits have brought a lot of market attention, and the number of inquiries for the award-winning products accounted for 91.7 percent of total inquiries.
