Canton Fair show businesses new pandemic-proof strategies

In the wake of the COVID-19 outbreak, enterprises are working hard to upgrade their production capabilities and transform their business models. The 129th Canton Fair is an excellent platform to show off their efforts, officials said.

Tianjin trading group greatly values the opportunities offered by the event. To provide vivid broadcasts, they “decorated” their live broadcast rooms and trained more than 1,000 online sales assistants.

To attract domestic and foreign buyers, the enterprises employed professional companies and technical experts to innovate the visual effects and improve the online operation skills. Local enterprises such as Tianjin Golden Bridge, Tianjin Bridge Welding Materials and Tianjin Minmetals have made sufficient preparations ahead of the expo. They reached out to old buyers online to search for new ones. The enterprises selected the proper times for their live broadcasts by considering potential time differences for international buyers.

To fully demonstrate the strengths of enterprises, many have set up separate broadcasting rooms and installed cameras in their product warehouses, exhibition halls, inspection rooms, production lines and logistics workshops.

Along with the introduction of the live broadcast anchors, the camera constantly switches shots to show every detail in the producing and processing steps, inviting the buyers to take an in-depth look.

Thanks to their attempts made during the previous two sessions of the online fair, a large number of enterprises have built up an ongoing live broadcast online. The introduction of broadcast talent has also become one of their key tasks in developing enterprises.

For the Fujian trading group, a key mission to participating in the fair is to cultivate independent brands and increase the added value of their products.

The province rolled out multiple measures to encourage the enterprises’ transformation and upgrading in production while supporting their innovation.

The 129th Canton Fair showed their determination to become more competitive in the foreign trade industry. A group of enterprises obtained new orders after displaying their new products during the event. By revising the booth evaluation method and arranging more high-tech enterprises to participate in the exhibition, Guangzhou trading group is also making efforts to drive enterprise innovation and development.