Modern methods to update rural efforts

Shaanxi trade delegation supports companies with extensive training for their workers to navigate fair

The 129th China Import and Export Fair, also known as the Canton Fair, has injected strong impetus to the country’s poverty alleviation and rural revitalization.

Many poor areas in China boast various specialties, but due to lack of convenient transport and promotional channels, it is difficult for them to attract buyers, said a manager of Shaanxi Yongxin Pharmaceutical and Chemical Technology.

Through the fair, enterprises in poverty stricken areas have access to broad international market, he said.

Since 2020, the fair has accepted applications from enterprises in poor areas, without a quantitative limit or other restrictions.

An official from the Guangdong trade delegation said it is trying to help local businesses stabilize the market and grow stronger, thus assisting the areas that have escaped poverty to enhance their economic recovery.

“Introducing overseas markets to products from regions lifted out of poverty via the Canton Fair is an effective approach that not only consolidates the country’s achievements in poverty alleviation but improves the well-being of people in rural areas,” the official said.

To support enterprises from areas shrugging off poverty, provincial delegations rolled out a slew of policies and measures.

Considering most of the enterprises in poor areas lack brand awareness and progressive business concepts, authorities in Shaanxi province organized an array of activities to encourage companies to participate.

An online communication group was set up by the Shaanxi trade delegation, so that local officials can keep in touch with exhibitors and ensure their preparations go smoothly.

The delegation also offered companies extensive training to help them learn about the fair’s procedures and multiple marketing tools.

“At last year’s fair, we promoted our products via live broadcast for the first time,” said the company manager. “It was a challenging task, but we gained much experience thanks to the delegation’s support,” he said.

The fresh approach, which is line with current marketing trends, can give viewers a detailed and comprehensive display of commodities, he added.

Canton Fair Call Centre

Canton Fair Hong Kong Representative Office