Firms look to innovative models to generate sales

Innovation in business models and product design and manufacturing is playing a crucial role in the development of foreign trade companies, which has been highlighted at the ongoing 128th China Import and Export Fair, or the Canton Fair.

Shenzhen Goodlife Houseware, a manufacturer and exporter of household products, has been working on innovating its product design for a decade.

The company is showcasing more than 70 new products at the ongoing fair, including a makeup desk with lamps and a multi-functional desk, said Yu Aijuan, general manager of the company.

Amid the COVID-19 pandemic outbreak, foreign trade companies have ramped up their efforts to innovate their marketing channels. Among them is Flova, a supplier of sanitary equipment and glass products. With efforts in innovating its marketing channels, Flova has achieved sales up by more than 30 percent year-on-year so far in 2020. 

Zhongshan Ruikang Electric Appliance is another exhibitor at the fair that has brought its innovative products to visitors.

The company has developed new products such as a disinfectant manufacturing machine, which has had thousands of orders, said Chen Minfeng, a salesperson with the company.