Companies innovate to adapt to new model

During the 127th Canton Fair, nearly 26,000 Chinese companies displayed a host of products online, providing a unique smorgasbord of livestreams to buyers from all over the world, organizers said.

"To help better hold the event online, we put in a lot of effort," said Qin Lei, manager at the marketing department of Sinotruk International.

It was the first time for the company to take part in an online exhibition, Qin said.

The company made a range of preparations such as redesigning its promotion platform, taking 3D photos of its products and creating tailor-made short videos, the manager said.

To educate clients further about the company, Qin said Sinotruk International's overseas staff optimized livetreams including demonstrations of vehicle models and test driving.

"After our first livestreaming of the event, we have received lots of online inquires and likes," Qin said.

The response from viewers illustrated overseas buyers' acceptance of the online exhibition.

Fashion Flying Group, a Fujian-based clothing manufacturer, said it took part in the Canton Fair 34 times since the company was founded.

Miao Jianbin, assistant to the design manager of the company, said holding the fair online was an innovative move.

Fashion Flying has mobilized a lot of workforce resources and offered training for its livestream hosts, Miao said.

The company has promoted its products and corporate image via forms including virtual reality, videos and photos.

"We completed 240 hours of livestreaming during the 10-day event," Miao said. "This special experience has helped us acquire new skills and develop new experiences."