Feast for the eyes in livestreams

From honey and jam to vegetables and grain, a variety of agricultural products have featured in livestreams during the ongoing China Import and Export Fair, which is being held online from June 15-24. 

A Lhasa-based company engaged in Tibetan honey production is promoting its products through photos and videos in its livestream show.

The company said it has broadcast product introductions, including the environment of the honey source, bee farms, production sites and product categories.

"The company has taken part in the fair several times and the current Canton Fair's online platform has helped it attract overseas buyers," said a manager of the company.

The company has exported its honey to many regions and countries around the world, according to the manager.

"The online fair not only helps companies save costs compared with offline exhibitions, but creates a new channel and a business model for companies to expand their foreign trade," the manager said.

Another agricultural product that has been heavily promoted at the fair is tomato sauce.

China is one of the world's three largest producers of tomato products. The fair is regarded by Chinese ketchup exporters as a crucial platform to further develop their international market and ensure export volume, the event's organizers said. 

One of the best examples is Guannong Sanhe, a fruit and vegetable company in Xinjiang Uygur autonomous region.

The company said it had made a nine-minute promotion video of its fruit products and conducted two to three livestreaming shows per day in English.

It received positive responses from buyers in countries and regions including Japan, Australia, Europe, the United States, Southeast Asia and Africa, according to the company.

Ahcof Industrial Development, a company in Anhui, said its products of canned green beans and red kidney beans have attracted many European and Japanese clients.