Trade associations help CIEF participants flex cloud muscles

By Yuan Shenggao 

Chambers of commerce and trade groups play their parts to guarantee a fruitful fair. 

Giving full play to their roles as intermediary organizations, chambers of commerce work on inviting overseas trade associations, member enterprises and foreign businesspeople to participate in the ongoing online Canton Fair. 

To enhance intellectual property protection, the chambers attach great importance to the examination and organization of exhibits. 

Local trade groups also organized exhibitors to study relevant laws and regulations on IP protection, with officials at IP administrative departments being invited to give guidance. 

In addition, the chambers of commerce and trade groups are committed to assisting exhibitors in joining in the “cloud exhibition”, especially for the companies lacking online marketing experience. 

Making the best of multiple promotion platforms, the chambers and trade groups offer online exhibition guidelines to exhibitors in a timely fashion. 

Training programs on livestreaming, exhibit preparation and securing orders have been held for exhibitors by the chambers and trade groups, helping companies explore international markets in innovative ways.