[Canton Fair Story] Chen Yun: the Transition from “Manufacturing” to “Creation” Promotes Chinese Culture to Go Global

“As high as 80% of our customers are met at the Canton Fair, and 70% of our orders are brought by the Canton Fair.” At the 125th China Import and Export Fair, Chen Yun, Deputy General Manager of Profit Culture and Creative Group Corporation (hereinafter referred to as “Profit Culture and Creative”) said that the Canton Fair has witnessed and helped the growth of Profit Culture and Creative every step of the way.

In 1995, Profit Culture and Creative was founded in Fuzhou, Fujian Province. At first, its main products were just ceramic crafts. In the same year, it participated in the 79th Canton Fair. Since then, the company never missed any session of the event.

“Without the Canton Fair, Profit Culture and Creative couldn’t have made all the achievements,” said Chen Yun. The company develops diversified products and now has three major series of products, namely, creative decorations, casual daily necessities and fashionable small furniture, with nearly 10,000 varieties. At present, overseas markets, mainly European and American markets, take up 90% of its total market share.

“Enterprises must walk on two legs, one is innovation and the other is quality”, said Chen Yun, “Our goal is to be an innovative company that promotes the development of China’s cultural and creative industry.”

In the past, most of the products of foreign trade-oriented enterprises came from OEM (OEM production and sales). However, enterprises cannot gain a foothold in the current era without the core support of “innovation”.

Profit Culture and Creative adheres to innovative development strategy and established the “Profit R&D and Creativity Center” In 2010. Besides, it maintains a long-term strategic relationship with the design and research institutes of more than 10 domestic and foreign design institutes such as Fuzhou University. Currently, the company owns brands such as “MOONRIVER”, “REMEX”, and “BASISHOM”.

“Talking about changes of the Canton Fair, more and more companies pay attention to innovation and cultivation of independent intellectual property rights, develop their own brands, and shift their direction of development from ‘Made in China’ to ‘Created in China’ to promote Chinese culture to go global”, said Chen Yun.

Sources: WeChat account of Ministry of Commerce, Canton Fair Press Center, xinhuanet.com

Reporters: Ouyang Yunnan, Lu Jian