[Canton Fair Story]EAST: Strengthen Innovation to Accelerate Global Layout

Expanding overseas along the Belt and Road, EAST strengths its capacity through innovation, providing customized smart solutions for clients, according to Cai Yangzheng, Head of the UPS Development Dept of R&D Centre, EAST Group Co.,Ltd.(hereinafter referred to as “EAST”) in the 124th session of Canton Fair.

Compared with a couple of years ago, this time Cai found the fair more crowded. “There are many overseas exhibitors. Canton Fair is getting more and more influential in the world.”

Today in an interconnected world, how can one stand out in the competition? Cai’s gave his answer: differentiation. “Differentiation in products, sales and service is the key. We try to reflect our clients’ needs and provide products and services accordingly. We make field research to better understand what they want.”

Specialized in new energy, big data and smart manufacturing, EAST is making rapid progress with the impetus of national strategy. By increasing input in technological innovation, Talent recruitment and cultivation and R&D, the company is striving to go global with higher quality.

According to Cai, the proportion of R&D investment reaches 40% of their total profit. They have set up R&D platforms including state-level innovation centre, post-doctoral program, academicians and experts programs. They also conduct Industry-Academia research collaborations with universities including Tsinghua University, Zhejiang University and Huazhong University of Science and Technology. So far 20% of their employees have doctor’s degree or above and 85% have bachelor’s degree or above.

Over the past 40 years of China’s reform and opening up, EAST benefits from the strategic plan of “”bringing in” and “going out”. Having been engaged in the industry for 30 years, the company will firmly follow the footstep of reform and opening up and actively join world competition in order to grow bigger and stronger.

At present, the company’s main business includes big data, optical storage and smart technology. Cai said, “Thanks to the reform and opening up, EAST has achieved speedy growth. In the future, we will keep our focus on technology. This is our core strength. Through constant innovation and upgrade, we will continue to go global and achieve breakthroughs from learning. ”

In face of the ever-changing world climate, the company is pragmatic. “In good times, we expand fast. When there is restriction, we invest more in the R&D in improve our core technology,” said Cai.

“In the future, EAST will improvements in big data, expansions in option storage and enhancement in smart technology. We will follow the national footstep and adhere to environmental protection. We will increase input in green sectors such as photovoltaic, charging pile and energy storage,” Cai pointed out.

Sources: MOFCOM Wechat Account, Canton Fair Press Centre, Xinhua Net

Journalists: Chen Junsong, Li Xingzi